Privacy Policy

Privacy Policy for FENRIS.dk

Last updated: 2025-02-27

1. Introduction

FENRIS ApS (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal data when you use our website https://FENRIS.dk/ and our services, including our webshop and email marketing, in compliance with the General Data Protection Regulation (GDPR).

2. Data controller and data protection officer

Fenris ApS is the data controller for your personal data.

• Business Name: FENRIS ApS
• Address: Kottesgade 13, 5000 Odense C, Denmark
• Email: info@FENRIS.dk
• Phone: +45 70 70 13 20

3. Supervisory authority

If you believe that our processing of your personal data does not comply with the GDPR, you have the right to lodge a complaint with the Danish Data Protection Agency. Please refer to their website for contact details.

4. Information we collect

We may collect the following types of personal data:

• Contact Information: Name, email address, postal address, phone number.
• Transaction Data: Information related to your purchases in our webshop (e.g., billing details, shipping address).
• Marketing Data: Email preferences and other marketing-related details when you sign up for our newsletter or other communications via Mailchimp.
• Technical Data: IP address, browser type, device information, and website usage data collected through cookies and similar tracking technologies.

5. Purpose and Legal Basis for Processing

We process your personal data for various purposes on the following legal grounds:

6. Automated Decision-Making and Profiling

We may use automated processing for analytics and personalized marketing. This includes profiling to deliver tailored content and ads. We do not use automated decision-making that produces legal or similarly significant effects on you. If such processing were to occur in the future, we would provide you with detailed information about the logic involved and its consequences.

7. Sharing Your Data with Third Parties

We share your personal data only with trusted third-party service providers who assist in our operations, including:

• Google Ads & Meta Ads: To deliver targeted advertisements.
• Mailchimp: For managing email marketing and communications.
• Google Analytics 4: For analyzing website traffic and behavior.

These providers are contractually bound to use your data only for the purposes we specify and to protect it in accordance with the GDPR.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, subject to legal, accounting, or reporting requirements. As a guideline:

• Transactional Data: Retained for a minimum of 5-7 years after your last transaction.
• Marketing Data: Retained until you withdraw your consent.
• Technical Data: Retained for up to 6 – 12 months for analytical purposes.

Once the data is no longer required, it will be securely deleted or anonymized.

9. Data Erasure and Access Requests

Under the GDPR, you have the right to:

• Access: Request access to your personal data.
• Rectification: Request correction of any inaccuracies.
• Erasure: Request deletion of your data where applicable.
• Restriction: Request limitations on our processing of your data.
• Portability: Request your data in a portable format.
• Objection: Object to data processing for marketing or other purposes.

To exercise any of these rights, please contact us at info@FENRIS.dk. We will respond to your request within the timeframe required by law (typically 30 days). Please note that some data may be retained for legal or compliance purposes even if you request deletion.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and deliver personalized advertising. You must provide your consent for non-essential cookies. Detailed information about the cookies we use and how you can manage them is available in our Cookie Policy. For further assistance, please consult your browser’s help documentation on managing cookies.

11. Consent Withdrawal

If you have provided consent for the processing of your personal data, you may withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before you withdraw your consent. To withdraw consent, please contact us at info@FENRIS.dk or follow the unsubscribe instructions provided in our marketing communications.

12. International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we will ensure that appropriate safeguards, such as standard contractual clauses or other mechanisms approved by the European Commission, are in place to maintain an adequate level of protection for your data.

13. Security of Your Data

We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures are regularly reviewed and updated to ensure the ongoing security of your data.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page along with an updated “Last Updated” date. We encourage you to review this policy regularly to stay informed about our data protection practices.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us at:

• Email: info@FENRIS.dk
• Phone: +45 70 70 13 20
• Address: Kottesgade 13, 5000 Odense C, Denmark